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How to Tell if an NFT is Worth Investing In
October 12, 2023

How to Tell if an NFT is Worth Investing In

Learn the art and science of distinguishing genuine value from fleeting hype as the NFT landscape matures. Explore the metrics and cues that could help you harness this knowledge and evaluate the potential of your next NFT investment. Stay ahead in the dynamic world of NFTs with our insightful guide.

Tips for Assessing the Value of an NFT

Although still a relatively new phenomenon, there are quite a few ways you can analyze an NFT before investing in it to decide if it’s going to be worth your while.

Research the Creator/Artist

The creator behind an NFT is often as significant as the creation itself. Think about it: in the physical world, works by the most well-known artists can sell for millions just because of who created them. NFTs are no different.

Diving deep into their past work offers insights into their style evolution, thematic consistency, and technical details. It’s also essential to gauge their reputation: are they respected in the NFT community? Have they collaborated with notable figures or been featured in reputed digital galleries? 

The level of their engagement—participation in forums, online events, and discussions—often mirrors their dedication to the craft. Moreover, a creator with a proven track record of valuable NFTs usually has a higher chance of creating future hits.

Evaluate the Rarity and Scarcity

Rarity and scarcity are fundamental determinants of value in any collectible market, and NFTs are no exception.

First, determine the total supply of the NFT in question. A lower supply often suggests higher value, but context is crucial. For instance, an artwork with only five copies might command a higher price than one with a hundred. But what if the creator is more renowned in the latter case? In addition to sheer numbers, the uniqueness of each edition can play a role. For instance, are there minor differences in each edition, or are all copies identical?

Understand the Utility

NFTs, unlike traditional art, can possess functional utility beyond mere ownership, and this can increase their value further.

For example, some NFTs grant holders exclusive access to events, experiences, or content. Owning a musician’s NFT might offer a VIP concert experience, while a gaming NFT might represent an in-game asset, giving it tangible utility within that digital ecosystem. When evaluating an NFT, always ask: Beyond ownership, what does this NFT grant me? 

The broader and more valuable the utility, the more potential worth the NFT may hold. And, if it’s something you personally see as more valuable (if you really want to attend that artist’s virtual concert or have been desperate for that exclusive in-game item), the NFT’s value might be higher to you than to others.

Check Historical Sales Data

Data is the compass of the digital investor, and you should never invest in assets like NFTs without first consulting it.

Try analyzing the historical performance of NFTs before buying: delve into past sale prices, frequency of sales, and price trajectories over time. By understanding how similar NFTs have performed historically, you can gain insights into potential future trends. While past performance is not a guarantee of future results, it’s an undeniably vital tool in an investor’s toolkit.

Compare to Cryptocurrency Investments

Just as you’d stay up to date on the latest industry news, investigate a cryptocurrency’s founding team, utility, and market history, apply a similar lens to NFTs. Both domains share inherent volatility, driven by market sentiment, global events, and technological advancements. 

Recognizing patterns between the two can be beneficial. A sudden influx of capital into a particular NFT genre, much like a crypto altcoin surge, might signal a trend or merely a transient spike. In both arenas, due diligence, ongoing education, and adaptability are paramount.

Future Projections and Speculations

While historical data is pivotal, speculating about the NFT’s future potential is equally essential. Will the artist’s style evolve? Is the NFT part of an upcoming series? These considerations can dictate the NFT’s long-term value and are well worth considering before investing. Similarly, take note of any upcoming collaborations or partnerships: An artist or project that has teased upcoming collaborations or partnerships with renowned entities can be a sign of potential value appreciation.

Staying Updated: The Importance of Industry News

In the digital age, few markets evolve as rapidly as the NFT space. The NFT market demonstrates how quickly art and technology are merging, with new innovations appearing almost daily.

Being attuned to this fast-paced rhythm is more than just advantageous; it’s imperative. The NFT landscape is in constant flux, with emergent artists catapulting to fame overnight and new technological integrations reshaping how we perceive digital ownership. A trend or artist that’s en vogue today might be overshadowed by another tomorrow. Likewise, market dynamics, affected by broader events in the tech and art worlds, can shift rapidly, presenting both challenges and opportunities to the informed investor.

So, how can you keep a finger on the pulse? The answer lies in diligently staying updated with industry news. Trusted news platforms are invaluable repositories of timely information, providing keen insights into the latest trends, rising artists, and shifts in market sentiment. 

Pitfalls to Avoid

Navigating the vibrant world of NFT collecting comes with its fair share of fun and profit opportunities. But like any investment domain, there are always pitfalls to be aware of:

Impulse Buys Fueled by Hype: In our current age of viral trends and meteoric rises, it’s tempting to jump onto the latest NFT sensation. However, buying based purely on hype can lead to regrettable decisions. Don’t follow the crowd when making purchases. Make sure every purchase is based on informed judgment and a good understanding of the item’s value.

Diversification is Key: Just as with traditional investments, diversifying your NFT portfolio can shield against unexpected downturns. Relying too heavily on one artist, genre, or platform exposes you to significant risks. By spreading your investments, you can capitalize on multiple growth areas and hedge against potential losses in any single segment.

Beware of Hefty Transaction Fees: Not all NFT platforms are created equal. Some might lure with unique offerings but offset that with exorbitant transaction fees. Before making a purchase, always scrutinize the platform’s fee structure. Over time, these fees can erode the profitability of your investments, especially if you’re an active trader.

Technological and Platform Considerations

Before investing, it’s crucial to verify the platform’s security protocols. Given the digital nature of NFTs, vulnerabilities can lead to significant losses. Ensure that the platform is reputable, uses secure smart contract technology, and frequently updates its defenses against potential breaches. Overall, blockchain projects like NFTs should be safe, but there are always projects that aren’t what they appear to be at first, so make sure to do your research before spending any money.

Then, you should consider interoperability. Some NFTs are designed to be used across multiple platforms, games, or virtual worlds. If an NFT is interoperable, it can increase its value and utility, given its broader applicability. 

Another thing to think about is the environmental concerns of blockchain technology. Its energy-intensive processes are a growing concern for many. Some platforms are more energy-efficient than others, and being eco-conscious might influence an investor’s decisions. “Greener” NFTs could be worth more, either in actual monetary value or to an individual who feels passionately about this.


The NFT landscape is a testament to the digital age’s endless possibilities. But as with all horizons laden with potential, navigating it requires vigilance, knowledge, and continuous learning.

Thorough research isn’t a mere recommendation—it’s the bedrock of successful NFT investments. By immersing yourself in the latest industry news, discerning between genuine value and fleeting hype becomes more intuitive. However, it’s vital to remember that the NFT world, much like any investment avenue, offers no guarantees. For every tale of unprecedented profits, there’s a counter-narrative of losses.

By continuously learning, engaging with the vibrant NFT community, and approaching each decision with an informed mindset, investors can not only safeguard their interests but also help shape the future of this exciting digital frontier.

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